In this lovely bubble we call Silicon Valley, I’ve noticed (at a surprisingly early stage) that a seemingly “tough” company problem can be “easily” solved with a contest. User participation is so relevant in this age of internetz that it just seems like a natural, easy, and cheap fit! Right?!
Here are some fun ones I noticed:
- Art
- Search algorithms
- Videos
- Visualizations
- UI- ok not a contest per se, but still fun
Another plus about contests is that it (sometimes) gets people to research about their site, which eventually means free marketing. “What’d you do this weekend?”. “Oh I was looking at the Netflix data set and tweaking my DNA matching program to make it work with user-movie combinations instead of ATCG combos.”
Sounds like too simple of a theory right? That’s because it is just that. It allows a win-win situation for both the company and its users; site value and user vanity! At the end of the event the company will absorb the eagerly awaited winning product(s) and wrap it in a nice blog entry bow branding their online system as one that was created by a user, for a user.
Party on marketers!


